Chrysler Retaining Detroit Theme in Ads

Here at Superior Chrysler Center, we love the fact that the lineup of new Chrysler vehicles is American made, and we know many of you drivers out there in the Duluth, Hermantown, Cloquet, and Proctor areas do as well. Keeping with this theme of American pride, the automaker unveiled a fresh campaign in 2011 with the tagline "Imported from Detroit." We recently heard some rumors that the campaign may be fading into the sunset, but they simply aren't true.

When asked about whether or not the brand would be implementing a new strategy, chief marketing officer for Chrysler, Olivier Francais said, "'Imported from Detroit' is and will continue to be the tagline for the Chrysler brand."1

We love to hear that the company is keeping with its campaign that's been so successful. Some of the most appreciated newer offerings in the lineup are highlighted, like the Chrysler 200 and 300.

The ads highlight the style, luxury, and advanced technology that these models feature, and also give a nod to all the history the Motor City owns. Some celebrity endorsements have found their way into the campaign as well, including Eminem, Dr. Dre, the founder of Motown records Berry Gordy, and world-renowned fashion designer John Varvatos.

If you'd like to learn more, or care to set up a test drive with a new or used Chrysler vehicle,


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